URBAN ENTERTAINMENT FOR THE NEW MILLENNIUM
Artist Management / Promotions
What we can do
Assist in bookings
SPOT TV Has all of the Connections
Artist Promotions Local (NC – SC)
DJ Record Pools
Mix Show Jocks
Internet Campaigns (Web site/ Page extra)
Video Show Promotions State Wide
CD Single Giveaway
EPK Electronic Press Kit
Music Video Production
VIDEO Programmers Network
Marketing & Promotions designs and develops comprehensive promotional programs for our client base. These programs are professionally managed from start to finish by a team of experienced marketing pros. The implementation of a program requires a range of skill sets, from conceptualization, to creative direction, to production, to negotiation, to follow-through. SPOT-TV Marketing & Promotions does it all. Some of the services that we provide:
Campaign Development. When SPOT-TV Marketing & Promotions works with a client, it all starts with intensive strategy sessions whereby we can accurately determine objectives, budgets, etc. Creative ideas are juggled throughout the session, and SPOT-TV leaves with ideas to sift through. From there, we design a customized campaign that will achieve our clients’ specific goals. Our themes and ideas focus on reinforcing traditional advertising messages and on dramatically increasing the value of our clients’ media investments.
Strategic Alliances. When we put together a promotional campaign, we leverage our relationships with advertisers and media from a wide variety of industries to enable our clients to form strategic partnerships that will increase results and decrease overall costs.
Creative Production. Whether it’s a complete tv spot, a point-of-purchase display, a web-page element, a banner ad, or any other creative element, our full-service commitment is enhanced by a creative team that are specialists in generating material with SPOT-TV. We provide concept, design, copy, art direction and production management on materials.
Sweepstakes Management. SPOT-TV provides complete sweepstakes support including concept formation, promotion planning, rules development, theme-appropriate prizes and sweepstakes administration. We also manage the legal elements that make a project a smooth sailing event.
Media Planning and Buying. With over 20 years experience in marketing and media, our relationships with on-line and off-line media vendors enable us to negotiate exceptional deals on our clients’ behalf.
Follow Up. Our clients know us for our follow-through. Throughout a program we are on top of things. This drives stronger relationships with your media and promotional partners which translates long term success. Finally, we follow-through with your clients. That means that you will receive a complete recap of your promotion including in-depth media reviews, results assessment, and everything in-between.
WRITING AND DESIGN
We’ve built our reputation on writing strong, simple, fact-oriented press kits. SPOT-TV Promotion does not believe in “”hype”” –– we don’’t like it, and have yet to meet someone who does. We take time and care to discover and feature your strengths and accomplishments, creating new or enhancing old materials with graphics custom-
tailored to your product or artist identity. Start with a simple one-page bio, or go for a complete eye-catching press kit that’’s sure to impress! Ask for samples and references.
We design band and artist logos, letterhead, brochures, posters, flyers, buck-slips, stickers, etc. We can arrange the design and manufacturing of T-shirts, banners, hats, mugs, pens –– whatever you can print a logo on!
SPOT-TV Promotion can design your website, including sound files (RealAudio, mp3). We can incorporate your existing logo and kit design to create a complete package consistent with your artist identity, or provide you with a completely new and different presence on the web. Hassle-free web hosting, domain registration and online distribution can be arranged through SPOT-TV Promotion, and we’’ll even submit your web pages to search engines and link sites. From simple and stylish home pages to advanced graphics, Flash or Shockwave –– we design packages for any purpose and budget. Ask for samples and references.
Press releases, newsletters, mailings, announcements and correspondence are part of SPOT-TV Promotion’’s artist representation services.
SPOT-TV Promotion’s consultations are geared towards acoustic musicians of all genres.
This is a great option for people who are still deciding whether they should take the plunge and hire a publicist, or just do the work themselves.
Answer our questionnaire regarding what you have done so far, what your expectations are, etc., and return it along with copies of any recordings and existing promotional materials you are currently using. We’’ll thoroughly read and listen to these, critique your materials and make our editing suggestions. Then two of our representatives will meet with you to discuss publicity options, give suggestions on promotional ideas and possible career direction, and help you develop a plan to spread the word about your music.
Most artists are working on limited funds and are pressed for time. Working with you, SPOT-TV Promotion can balance your expenses in both these departments, and create and/or co-ordinate a budget-conscious marketing strategy, including:
– Press and internet releases;
– Target mailings and announcements;
– Artist’’s newsletters;
– Mailing list management and maintenance;
– Contact updates;
From coffee house gig to CD release party to concert tour, SPOT-TV Promotion can tailor event publicity to any scale and requirements. Options include:
– Concert information to local listings & concert calendars, as well as internet calendars;
– Press releases sent to local radio, television, print and other media;
– Target mailings & phone calls, target media marketing and booking;
– Designing and placing advertisements (if appropriate) in local media;
– Artist representation at the event.
We send your CDs and supporting materials to targeted Locally & U.S. radio stations (CBC/NPR, campus, community & commercial) –– air play tracking can be arranged.
SPOT-TV Promotion also arranges interviews and in-studio appearances.
We book interviews, in-studio appearances and other features on national and regional stations.
Print (newspapers, magazines, etc.)
Target mailings to dailies, community papers & periodicals (Locally and some international), as well as music-industry publications (Locally & International), submitting materials for review; and arranging interviews are parts of this service.
SPOT-TV Promotion makes sure to follow up all mailings, media bookings and submissions.
SPOT-TV Promotion can film your music video and EPK in studio providing you with DVD or Videotape
Contact us for further information and fees.
SPOT TELEVISION COMMUNICATIONS
PROMOTING CULTURAL AWARENESS
Visit our websites http://www.SPOTTVNETWORK.com